PinnedPublished inVIEWN5 Reasons CRMs and CDPs Are Just Better TogetherLet’s not silo things off when you can have complimentary features working in harmony.Jun 29, 2021Jun 29, 2021
PinnedPublished inVIEWNHow to Identify the Factors that Influence Customer Purchase DecisionsWith the market being saturated and businesses vying for the same customers you have, knowing the factors buyers’ take into consideration…May 24, 2021May 24, 2021
PinnedPublished inVIEWNFind strong growth targeting your most valuable customer segmentsFully utilize valuable customer segments to enhance your business. Handpicking only the most beneficial or essential information is…May 12, 2021May 12, 2021
PinnedPublished inVIEWNContext Matters: Seven Quick Ways to Build Up Your First-Party Data GameWhat once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now…Apr 30, 2021Apr 30, 2021
PinnedPublished inVIEWNHow to find growth from customer segmentation with lookalikesDo not miss this audience that’s right under your nose! Why choosing target audiences that look like your best customers from the data you…May 4, 2021May 4, 2021
The role of the customer data platform in achieving marketing personalizationA customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a…Apr 10, 2023Apr 10, 2023
What is a customer data platform and why it is good news for retail marketersIn the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s…Mar 15, 2023Mar 15, 2023
The 5 Best Practices of Retail Marketing PersonalizationMarketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring…Mar 9, 2023Mar 9, 2023
The Opportunity Cost of Marketing PersonalizationMarketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs, interests…Mar 5, 2023Mar 5, 2023
How to influence customer loyalty with your existing customer dataThe most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your…Feb 14, 2023Feb 14, 2023