With the market being saturated and businesses vying for the same customers you have, knowing the factors buyers’ take into consideration before actually making the purchase is an essential upper hand. — 1. Understand customer journeys using personas What will make customer X go from clicking “add to cart” to “buy”? In order to properly communicate, you need to know who you’re talking to. What are your different customer segments? What personas are they? These two terms are often interchanged or used synonymously by marketers, but we define…

Fully utilize valuable customer segments to enhance your business. Handpicking only the most beneficial or essential information is oftentimes the best approach than looking at aggregated data. Say I have five pets, three parrots and two horses, and they all eat a total of 500 kilograms of vegetables per day. On average, that’s 100 kilograms per animal per day! Unless my pet bird is actually an ostrich, there is no way a regular-sized bird can stomach all…

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now caught in a wave of cybersecurity threats, confidentiality scandals, and the questionable practices of Silicon Valley giants. For years, tech companies operated in largely unfamiliar landscapes, but the race is on to get a handle on the future of data. Welcome to the privacy era, where addressing the effect of a personal-information free-for-all is an urgent priority.

Do not miss this audience that’s right under your nose! Why choosing target audiences that look like your best customers from the data you already have is a great additional segment to tap into. If you do an Amazon search for a vacuum, hundreds of options show up. Which one would you go for? As customers, we are more likely to buy products from companies we have heard about. This general knowledge comes from advertisements and marketing campaigns.

A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a real-world case of how a CDP helped a retail company improve customer engagement and retention and drive revenue. Marketing personalization refers to tailoring marketing efforts and messaging to individual…

In the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s where customer data platforms come in. …

Marketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring marketing messages and offers to individual customers, retailers can create more relevant and compelling experiences to help them stand out in a crowded marketplace. …

Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs, interests, and behavior. In today’s digital age, personalization has become increasingly important for businesses of all sizes, allowing them to stand out in a crowded and competitive marketplace. …

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to create loyalty. The trends toward generating customer loyalty are harder than ever, where 88% of consumers say it takes three or more purchases to build brand…