Areeya Lila – Medium

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5 Reasons CRMs and CDPs Are Just Better Together

Let’s not silo things off when you can have complimentary features working in harmony.

5 min readJun 29, 2021

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5 Reasons CRMs and CDPs Are Just Better Together

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How to Identify the Factors that Influence Customer Purchase Decisions

With the market being saturated and businesses vying for the same customers you have, knowing the factors buyers’ take into consideration…

5 min readMay 24, 2021

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How to Identify the Factors that Influence Customer Purchase Decisions

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Find strong growth targeting your most valuable customer segments

Fully utilize valuable customer segments to enhance your business. Handpicking only the most beneficial or essential information is…

5 min readMay 12, 2021

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Find strong growth targeting your most valuable customer segments

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Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

What once was a gift has now become a “curse” as the data powering the smart technologies designed to help improve people’s lives is now…

3 min readApr 30, 2021

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Context Matters: Seven Quick Ways to Build Up Your First-Party Data Game

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How to find growth from customer segmentation with lookalikes

Do not miss this audience that’s right under your nose! Why choosing target audiences that look like your best customers from the data you…

3 min readMay 4, 2021

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How to find growth from customer segmentation with lookalikes

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Areeya Lila

The role of the customer data platform in achieving marketing personalization

A customer data platform (CDP) is a powerful tool to help retailers achieve marketing personalization. This article will look at a…

3 min readApr 10, 2023

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The role of the customer data platform in achieving marketing personalization

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Areeya Lila

What is a customer data platform and why it is good news for retail marketers

In the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s…

4 min readMar 15, 2023

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What is a customer data platform and why it is good news for retail marketers

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Areeya Lila

The 5 Best Practices of Retail Marketing Personalization

Marketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring…

4 min readMar 9, 2023

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The 5 Best Practices of Retail Marketing Personalization

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Areeya Lila

The Opportunity Cost of Marketing Personalization

Marketing personalization is tailoring marketing campaigns and messaging to individual consumers based on their specific needs, interests…

3 min readMar 5, 2023

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The Opportunity Cost of Marketing Personalization

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Areeya Lila

How to influence customer loyalty with your existing customer data

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your…

6 min readFeb 14, 2023

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How to influence customer loyalty with your existing customer data

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Areeya Lila

Areeya Lila

Marketing AI Tech Entrepreneur and Mom of twins and a whippet. Startup advisor, D&I, AI-bias, sustainability, scuba diving & paddle boarder.

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