How to Increase Conversions on Your eCommerce Site with Personalization

Areeya Lila
3 min readApr 20, 2022

Make sure you have these bases covered when it comes to eCommerce Personalization.

As an eCommerce business owner, you know that increasing your conversion rate is essential to your success. But did you know that personalizing the shopping experience for your customers can help you achieve this goal? Some examples could be dynamically displaying content, showing product recommendations, and making specific offers based on a customer’s previous actions; you can create a more individualized experience that will likely increase their likelihood of converting.

Increasing conversions is one of the top priorities for many online stores. One of the best ways to achieve this is through personalization. This post will explore what personalization is, why it’s important, and how you can use it to boost your eCommerce sales.

What is Personalization?

Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual. This information can come from a previous transaction or website visit.

Personalization is an important part of the marketing mix. It’s something that makes you stand out from your competitors, and it comes in many forms, including product differentiators.

Keyword Refresh for Paid Search

When e-commerce marketing, paid search keywords are key. Brands compete for common terms based on what is in fashion. Marketers must keep their keyword strategy fresh and based on targeted campaign spending for effective overall Ad spending by using unified customer profiles from a customer data platform (CDP) that captures the data associated with these searches linked through social media accounts. You can analyze these keyword tags to predict which will lead to higher conversions.

Product differentiators

When it comes to differentiation, you want your customers’ first impression of the product or service they’ll receive from you to be one they won’t forget. A seamless process is memorable. And as consumers shift their purchases from products and services to experiences, brands can use this trend to their business advantage.

After working with Shopify for over a year, I believe Shopify is one of the best eCommerce platforms. It’s great for personalization because you can make your site unique to your products’ differentiators. Work in different currencies and promotion schemes is flexible. Personalization It is found in product differentiators.

To ensure you have a better customer experience than your competitors who may offer similar products but not necessarily better ones in every way possible- ask yourself these questions: What sets me apart? How will my customer know where else on earth someone could purchase something like mine before deciding whether he wants competition from his own business instead?!

Omnichannel customer service

Personalization is key to increasing a customer’s loyalty. A study by Zendesk found that 89 percent of consumers have used multiple channels to communicate with a brand. This fact means that you can find support when you need it.

Offering customer support across multiple channels can help you provide the best possible customer experience and increase your retention rate. For your eCommerce site having the main flow for returns after the high season, publishing a Q&A about your products, utilize a chatbot to orchestrate the different specialty tiers. When looking to differentiate with personalization, you better treat them as customers. I wish automotive dealerships would learn this lesson.

If you are looking for a customer data platform (CDP) that can help you get started with enhancing your customer experience, VIEWN is the answer. Our team has over ten years of experience in eCommerce personalization, and we understand that there are three key bases you need to cover to provide a seamless customer experience. By understanding how customers search for products, what differentiates your product from others on the market, and providing omnichannel customer service, you will surpass your competition and have customers talking about the great experience they had with your brand. Are you interested in getting started but would like to speak to our team? Sign up today, and one of our experts will be happy to chat with you about how VIEWN can help.



Areeya Lila

Marketing AI Tech Entrepreneur and Mom of twins and a whippet. Startup advisor, D&I, AI-bias, sustainability, scuba diving & paddle boarder.